ecovogue365 + shopify = awesomeness

ecovogue365 is on a mission to inspire your wardrobe with their founding principles of “Think Convertible, Luv Handmade, Own a 365 ltd”. I’ve had the pleasure of working with them since 2010 and have just recently launched their completely redesigned website. Not only is this a new website for ecovogue365, but we used Shopify to launch it, which was a new experience for me as well. Shopify is an ecommerce solution offering an easy to use, fully customizable, and secure shopping experience. Since this was my first time using Shopify, I thought it would make for an interesting client profile as to why it was the right solution for ecovogue365.

Having never used Shopify previously, I was initially attracted to how impressive they looked on paper, but I wanted to know how they would rate in practice. After doing the necessary research, I was blown away with their accessibility, ease of use, and level of control. In short, I was very pleased with the Shopify experience.

Moving forward with their new website, ecovogue365 was looking to launch a professional storefront that would be a fully functioning online store for their eco-conscious brand. Shopify satisfied all this and more with its ability to use their own domain, fully customize the design, process credit cards, handle international sales, and offer coupon codes. It’s secure, offers site analytics, and lets them fully manage their store’s content.

For the site design, ecovogue365 was looking to have a very clean, stylish and modern looking fashion site. That was no problem with Shopify. With complete customization of the visual design, it was easy to implement the necessary changes to bring it in line with the ecovogue365 brand. ecovogue365 also had several very specific needs regarding newsletter opt-ins, pdf embedding, and use of a custom blog to further showcase their convertible products. All of this was possible to accommodate due to the flexibility that Shopify offers with its customization.

Knowing there were deep options for a custom design, we still needed to have a store admin experience that was intuitive for ecovogue365 to use and accessible to manage. Fortunately, the Shopify admin makes it very convenient to add new products and edit existing ones, manage orders, process invoices, handle credit card payments, and link with paypal. It has fully customizable options for taxes and shipping and can accept international orders—a key part of ecovogue365′s mission as a global company.

Shopify was simply a fantastic choice to fulfill all of ecovogue365′s goals for an online storefront. It can easily accommodate their frequently changing catalog of limited edition products. Shopify also makes it convenient to showcase their eco-friendly, handmade goods in a stylish and fashionable way. We were able to integrate all of ecovogue365′s social networks and add a custom MailChimp newsletter opt-in as well. The end result is a surprisingly deep, easy to use, fully custom online storefront. Working with Shopify gives ecovogue365 more time to focus on building their business as their website needs are taken care of.